Tom Nagle and I were delighted at the turnout at our webinar for the Professional Pricing Society (PPS), "Getting Your Organization Aligned Around Value." We had 80+ participants with practically everyone staying until the end of the session - always a good sign.
Of course, Tom is a fantastic presenter with a gift for making complex ideas understandable and practical. Yet another reason for the high interest level had to do with the timely topic. My hypothesis is that as companies begin to loosen "survival-mode" thinking to strategic thinking, they realize that capturing value is absolutely essential. And now is the best time to get prepared before competitors can sieze the initiative and sprint ahead as the economy rebounds.
Our polling questions suggest that many companies still take a fragmented approach. Spreadsheet-based solutions are most prevalent and in most cases the only value management solution in place.
Since these findings are at best directional, this deserves further study. Hopefully we can get an online survey to dig deeper into this topics. I would love to hear any comments from anyone who watched the webinar live. Soon we'll have a link to the recording and would encourage all to provide their points of view to this topic.