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  • October 2011
    This month, Tom responds to a professor of marketing with examples of companies which were successful in switching to a value-based pricing approach.
  • August 2011
    This month, Tom takes a question on metrics that guide pricing change initiatives from a Global IT Manager of Pricing for a multi-billion dollar electronic components company.
  • July 2011
    This month, Tom takes questions from a VP for the datacenter services business unit of a global IT services company.
  • June 2011
    This month's theme is rising commodity costs.