Resources on Value Management for Product Development, Pricing, Marketing and Sales

LeveragePoint is committed to providing the most compelling platform for product development, pricing, marketing and sales to collaborate around value management and to engage in compelling value conversations with customers. We do this with our software platform LeveragePoint for Value Management, by supporting the community through the LinkedIn Value Management Group and by publishing and republishing the best resources and data in the field. Value management is the most effective way for B2B companies to improve margins. If you have a whitepaper, presentation or dataset that you think will contribute to building understanding and adoption of value management please contact us through [email protected].

Resources at LeveragePoint.com.

	A Question of Value by Gerald Smith & Thomas Nagle
	Customer Value-Based Pricing Strategies by Andreas Hinterhuber
	Driving Growth with New Products: Common Pricing Traps to Avoid by John Hogan and Tom Lucke
	How to Manage an Aggressive Competitor by George Cressman, Jr. & Thomas Nagle
	How to Pull It Off - Raising Prices When Others Have Given Their Customer the Power to Set Prices by Thomas Nagle
	Managing Price Competition by Thomas Nagle
	Money-Back Guarantee…and Other Ways You Never Thought to Sell Your Drugs by Thomas Nagle.
	Pricing the Differential by Gerald Smith & Thomas Nagle
	Reaping What You Sow by George Cressman Jr.
	Stop Reacting to Buyers’ Price Expectations; Manage Them by Thomas Nagle, Joseph Zale and John Hogan
	Towards Value-Based Pricing – An Integrative Framework for Decision Making by Andreas Hinterhuber
	What is Strategic Pricing? by John Hogan and Thomas Nagle
	When You’ve Lost the Power to Set Prices by Cameron McClearn