January 26, 2011 - Watch Now
Everyone knows that innovative products drive profitability and competitive advantage. Many companies utilize the stage gate approach to assess technical and commercial viability, yet often have difficulty in setting the right price, a critical strategic decision. Join LeveragePoint's VP of Products Ed Arnold and VP of Sales Jay Manson to see how B2B companies use LeveragePoint's value modeling solution to set and justify pricing based on real customer value.
Ed leads the development of the LeveragePoint Value Management Platform and practices what he preaches.
Jay is one of the veterans in the value-based pricing and sales space. Before joining LeveragePoint he led sales at the Strategic Pricing Group where he built the value-based pricing practice in technology.
This is a follow up to our November 2010 Webinar Avoid Discounting Using Value-Based Pricing.
See also our post on Targeted Product Development and Value Modeling.
