Creating value in new product development is good (see our webinar on Value Based Pricing in the New Product Development Process), but it will only create value for your own company if that value can be communicated by marketing and used by sales. This is the theme of our February webinar.
You can register here.
In this 30-minute webinar, Jay Manson and Ed Arnold discuss how to communicate bottom-line value to your customers. Using the case example of a "bet the farm" software product release, they illustrate why it's essential to quantify the two or three things that allow you to beat your competition in the sale and to win the pricing negotiation.
See how this value-based pricing approach is managed using a SaaS (Software-as-a-Service) solution that can be deployed quickly to deliver business impact in less than 45 days.
The LeveragePoint platform enables everyone in your organization to collaborate and align around the economic value you deliver to your customer's bottom line -- quantifying what truly differentiates you from your competition.
LeveragePoint helps product development and pricing set value-based prices; and helps marketing and sales communicate a value story that wins the price negotiation, shortens sales cycles, and captures wider margins.
