On March 9th, I'll have the pleasure of co-hosting a webinar with Dr. Tom Nagle for the Professional Pricing Society. The title is "Getting Your Organization Aligned Around Value." Tom will discuss the importance of embedding a value capability and mindset deep into an organization. So important in fact that a company's pricing strategy and competitive positioning rests on this.
As for myself, I have observed and worked with multiple companies who have attempted to embed value management capability using traditonal approaches: training, consulting, and by adding pricing professionals to their staff. Although such initiatives are fruitful, the real organizational impact is often short-lived or too narrowly focused. The best solutions are those that can cut across organizational boundaries - product development, market management, marketing communications and sales - and support an on-going collaboration in the context of real work. To accomplish that, companies need a true plaform. Which is why I'll be making the case for a SaaS solution such as LeveragePoint for Value Management.
Note: This webinar is a "Members Only" event. Registration is: http://members.pricingsociety.com/webinar_details.asp?WID=238
For non-PPS members, we will post a link to a recording as soon as it is available.
Ed Arnold
Director of Products, LeveragePoint
