In our April webinar we showed how the sales people can use mobile applications on the Apple iPad and other such tablets to engage in more focused pricing discussions with customers. You can view the webinar here.
The conversations that sales has with customers that link price to value are at the heart of any scalable value-based pricing strategy. In B2B prices are negotiated as part of the sales process and it us during these conversations that the best data on the impact of your solution on your customer can be collected. It is also a key opportunity to test value messages and to get insight into the next best competitive alternative.
This week, May 5 & 6, LeveragePoint will be at the Professional Pricing Society Spring Conference in Chicago. We will be demonstrating how Value Communication for Sales can be used on an iPad to shift customer conversations to a discussion of your differentiated value and why that value justifies a premium price and a faster buying decision. Data collected in these conversations is automatically sent back to pricing and marketing to help hone value messages and to keep value models in tune with changing market realities.
Come by our booth at the conference and you may even win your own iPad!
The Professional Pricing Society is the world's leading organization for pricing experts. It also runs an excellent discussion group on LinkedIn where experts and practitioners have frank conversations on pricing-related topics.
LeveragePoint - the only scalable solution for value-based pricing.
